Privacy Policy & Cookies

At PatternLab, we’re dedicated to safeguarding your personal information and maintaining transparency about the data we collect and its usage.

This Privacy Policy outlines the handling of personal information when you visit or make a purchase from https://patternlab.london (the “Site”).

1. How can I contact PatternLab?

If you have any questions, feel free to reach us at info@patternlab.london.

2. Does PatternLab have a data protection officer?

Our team is fully committed to your privacy. For all matters related to personal data, Ralph Pink serves as our Data Protection Officer and can be contacted at info@patternlab.london.

3. What personal information does PatternLab collect?

Device Information

We automatically gather certain information about your device when you visit the Site, which includes details about your web browser, IP address, time zone, and cookies installed on your device. As you navigate the Site, we also collect information on the web pages or products you view, how you arrived at the Site, and your interactions with the Site. This is collectively known as “Device Information.”

Device Information is collected through:

  • Cookies: Data files placed on your device or computer, often including an anonymous unique identifier. For more on cookies and disabling them, visit http://www.allaboutcookies.org.
  • Log Files: Track actions on the Site, collecting data such as your IP address, browser type, ISP, referring/exit pages, and timestamps.
  • Web Beacons, Tags, & Pixels: Electronic files recording your Site navigation.

Account Information

Registration on our Site collects your email, password, and if you choose to subscribe, your preference for receiving our Newsletter. We also gather your preferences like measurement units. This is referred to as “Account Information.”

Order Information

Ordering through the Site prompts us to collect information provided by PayPal, which includes your name, billing and shipping addresses, payment details, email, and phone number, known as “Order Information.”

Delivery Information

Downloading products, whether free or purchased, allows us to collect data such as your IP address, account details, and other metrics related to your download, termed as “Delivery Information.”

Profile Information

Creating profiles on the Lab lets us gather data including profile names, body measurements, and measurement preferences, called “Profile Information.”

“Personal Information” in this policy refers to Device, Account, Order, Delivery, and Profile Information.

4. How do we use your personal information?

We utilize Device Information for fraud risk screening and Site optimization. Account Information aids in system access authentication and experience enhancement. Order Information is used for order fulfillment, communication, fraud screening, taxation, and promotional content, based on your preferences. Delivery Information helps in sales trend analysis and fraud protection. Profile Information is used for custom product generation and measurement system optimization.

5. Sharing your personal information

Your Personal Information is shared with third parties to assist in its use, as outlined above, including PayPal for our online store operations, and Google Analytics for understanding Site usage. We also employ MailChimp for email updates, with easy unsubscribe options provided.

6. Behavioural Advertising

We use Personal Information for targeted advertising, with options available for you to opt out of targeted advertising through various platforms.

7. Do not track

Our Site’s data collection practices remain unchanged upon detecting a Do Not Track signal from your browser.

8. Storage

Personal information is securely stored on servers located across the globe.

9. Data Retention

Your Information is retained in our records unless you request its deletion, except for payment information needed for statutory audit purposes.

10. What are my rights under data protection legislation?

You have rights to access, update, delete, restrict, transfer, and object to the processing of your information. European residents should be aware that their information will be transferred outside of Europe.

11. What do I do if I’m not happy?

If you have concerns about our data handling practices or need more information on your rights, contact us at the provided email. Complaints can also be directed to the ICO.

12. Changes

This privacy policy may be updated to reflect changes in our practices or for other operational, legal, or regulatory reasons.

Last updated 29 January 2024

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